BurnOn vs TrainHeroic Marketplace: What Gyms and Studios Actually Need
If TrainHeroic Marketplace showed up while you were researching software for your gym or studio, you're probably trying to work out whether it fits how your business actually runs. TrainHeroic's marketplace sits inside software built around individual strength coaches and personal trainers who manage their own client list — not around a multi-trainer gym or studio business. BurnOn is built for that different job: running the personal training and coaching side of a gym, studio, fitness institute, or training business with more than one trainer on staff.
TrainHeroic Marketplace
Individual strength coaches and personal trainers
BurnOn
Gyms, studios, fitness institutes, and personal training businesses
What changes
front desk selling packages
team of trainers
members moving between classes and 1:1 training
personal training revenue alongside memberships and classes
The problem: a coach-focused marketplace isn't a gym operating system
On its homepage and its coach product pages, TrainHeroic positions itself as a command center for individual strength coaches and personal trainers — a way to replace spreadsheets when you're coaching clients 1:1, in-person, remote, or hybrid. That's a real fix for a solo coach managing their own roster.
It's a different problem when you're running a gym or studio. You've got multiple trainers on staff, members who train in person and buy packages at the front desk, walk-ins who need to be turned into trial members, and personal training revenue that has to sit alongside memberships and classes — not live inside a tool built around one coach's client list.
What a multi-trainer gym or studio actually needs
A gym or studio isn't one coach with a roster. It's a front desk selling packages, a team of trainers each running their own sessions, members moving between classes and 1:1 training, and an owner trying to see all of that revenue in one place. Software built for an individual coach's marketplace listing doesn't map cleanly onto that structure — there's no single "my clients" list, because the clients belong to the business, not to one trainer's page.
That gap shows up in a few concrete ways: assigning a new member to whichever trainer has room, tracking which packages are close to running out so a trainer can pitch a renewal, and reporting personal training revenue next to membership and class revenue instead of in a separate coaching tool.
How BurnOn fits gyms, studios, and personal training businesses
BurnOn is built for gyms, studios, fitness institutes, and personal training businesses — not just individual coaches managing their own clients. That means the software is designed around a business with multiple trainers and multiple revenue streams, rather than one person's coaching practice. Trainers, front desk staff, and owners all work from the same system instead of a coach-specific tool bolted onto the side of the business.
BurnOn also helps gyms, studios, and personal training businesses create new revenue from personal training. Instead of treating PT as something separate from the rest of the business, BurnOn is set up to help you sell and grow personal training as a core part of how your gym or studio makes money — alongside memberships, classes, and packages, not disconnected from them.
Turning personal training into a bigger part of your revenue
For a lot of gyms and studios, personal training is the highest-margin part of the business and the part that's hardest to grow on its own. When PT lives in a separate tool from memberships and classes, it's easy for trainers to lose track of who's due for a renewal, and easy for owners to lose sight of how much revenue PT is actually driving.
BurnOn keeps personal training connected to the rest of the business so you can see PT revenue alongside everything else, and so trainers have what they need to sell more sessions and packages without extra admin work. If you're comparing more than one option for growing PT revenue, our comparison guides walk through how different tools stack up for gyms and studios specifically.
Connected revenue
PT revenue alongside everything else.
Memberships and classes
Personal training
Packages
packages close to running out
PT revenue alongside everything else
sell more sessions and packages
Where TrainHeroic fits — and where it doesn't
If you're an individual strength coach looking for software built around your own coaching practice, that's the audience TrainHeroic and its marketplace are built for. If you're running a gym, studio, or personal training business with a team of trainers and you want to grow personal training revenue as part of the business — not as a separate, coach-specific tool — that's what BurnOn is built for.
If you're currently running your gym or studio on a different system and considering a move, our switching guide covers what to expect when you bring personal training, memberships, and packages into BurnOn.
Frequently asked questions
What is TrainHeroic Marketplace?
It's part of software built around individual strength coaches and personal trainers coaching clients 1:1, in-person, remote, or hybrid.
Is BurnOn a marketplace like TrainHeroic?
No. BurnOn isn't built around one coach's client list. It's built for gyms, studios, fitness institutes, and personal training businesses that want to run and grow personal training as part of the wider business.
Can BurnOn help my gym sell more personal training?
Yes. Helping gyms, studios, and personal training businesses create new revenue from personal training is a core part of what BurnOn does.
Do I need TrainHeroic Marketplace if I'm already looking at BurnOn?
That depends on your business model. If you're an individual coach managing your own coaching practice, TrainHeroic's coach-focused software is built around that. If you're running a gym, studio, or personal training business with multiple trainers, BurnOn is built around that structure instead.
Does BurnOn work if I have more than one trainer on staff?
Yes — that's the structure BurnOn is built for. Multiple trainers, shared visibility into packages and revenue, and personal training that sits alongside memberships and classes rather than in a separate coaching tool.
See how BurnOn works for your gym or studio
If you're running a gym, studio, or personal training business and want to see how BurnOn helps you grow personal training revenue, talk to the team.